Max Strong

A multitude of cutouts to create a hero poster plus many others with the various SKUs. The original crisp bag photograpy wasn’t really working, mainly due to the quality of the packs, shape and lighting variation across the SKUs so I decided to recreate those in 3D to get a clean and consistent look.

After nipping down to the shops to buy the bags I cut them open and shot them as a flat copy which removed most of the creases. I then modelled the bag in 3D and used the artwork area of the flat copy as a texture on the front. Once the client chose the favourite bag option I was able to render them all out to the same shape with consistent lighting. Background and starburst in pshop.